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Waa maxay rafcaanka smartwatch ee iibiya 40 milyan oo xabbo sannadkii?

Sida laga soo xigtay International Data Corporation (IDC), shixnadaha casriga ah ee caalamka ayaa hoos u dhacay 9% sannadkiiba rubuci labaad ee 2022, iyada oo suuqa casriga ah ee Shiinaha uu soo raray illaa 67.2 milyan unug, hoos u dhac 14.7% sannadkiiba.
Waxaa sii yaraanaya dadka bedelaya taleefanadooda, taasoo keentay hoos u dhac ku yimid suuqa casriga ah.Laakin dhanka kale, suuqa saacadaha smartwatches ayaa sii fidaya.Xogta ka soo horjeeda waxay muujineysaa in shixnadaha smartwatch-yada caalamiga ahi ay kordheen 13% sannad kasta Q2 2022, halka Shiinaha, iibka smartwatch uu kordhay 48% sannad kasta.
Waxaan xiiseyneynaa: Iyada oo iibka taleefanka gacanta uu sii socdo hoos u dhaca, maxay saacadaha smartwatches u noqdeen gacaliyaha cusub ee suuqa dhijitaalka ah?
Waa maxay saacada smart?
"Watchwatches-ka casriga ah ayaa caan noqday dhowrkii sano ee la soo dhaafay.
Dad badan ayaa laga yaabaa in ay aad u yaqaaniin kuwii ka horreeyay, "gabarka smart".Dhab ahaantii, labadooduba waa nooc ka mid ah alaabooyinka "xirashada smart".Qeexida "xirashada smart" ee encyclopedia waa, "codsiga tignoolajiyada la xidhi karo ee naqshadeynta caqliga leh ee xirashada maalinlaha ah, horumarinta aaladaha la gashado (electronic) guud ahaan.
Waqtigan xaadirka ah, noocyada ugu caansan ee xirashada caqliga leh waxaa ka mid ah xirashada dhegta (oo ay ku jiraan dhammaan noocyada taleefannada dhegaha), xirashada curcurka (oo ay ku jiraan jijimooyinka, saacadaha, iwm.) iyo xirashada madaxa (qalabka VR/AR).

Saacadaha casriga ah, oo ah qalabka casriga ah ee casriga ah ee ugu casrisan suuqa, waxa loo qaybin karaa saddex qaybood marka loo eego dadka ay u adeegaan: Saacadaha caqliga badan ee carruurtu waxay diiradda saaraan meelaynta saxda ah, badbaadada iyo amniga, caawinta waxbarashada iyo hawlo kale, halka dadka da'da ah ay saacadaha smart. in badan diirada saara la socodka caafimaadka;iyo saacadaha smart ee qaangaarka ah waxay kaa caawin karaan jirdhiska, xafiiska-socodka, lacag bixinta online ...... function Waa wax badan oo dhamaystiran.
Iyo sida ku cad shaqada, saacadaha smart ayaa sidoo kale loo qaybin karaa saacadaha caafimaadka xirfadeed iyo kuwa isboortiga, iyo sidoo kale saacado badan oo buuxa oo buuxa.Laakiin kuwani waa dhammaan qaybaha hoose ee soo baxay sannadihii u dambeeyay.Markii hore, smartwatches waxay ahaayeen kaliya "saacad elektaroonik ah" ama "saacad dijitaal ah" kuwaas oo isticmaalay tignoolajiyada xisaabinta.
Taariikhdu waxay dib ugu noqonaysaa 1972 markii Seiko oo Japan u dhashay iyo Shirkadda Hamilton Watch ee Maraykanka ay sameeyeen tignoolajiyada kumbiyuutarka gacanta oo ay sii daayeen saacaddii ugu horreysay abid ee dhijitaalka ah, Pulsar, kaas oo lagu qiimeeyay $2,100.Tan iyo markaas, saacadaha dhijitaalka ah ayaa sii waday inay horumariyaan oo ay u xuubsiibtaan saacadaha smartwatches, waxayna ugu dambeyntii galeen suuqa macaamiisha guud agagaarka 2015 iyadoo ay soo galeen noocyada caadiga ah sida Apple, Huawei iyo Xiaomi.
Ilaa maanta, waxaa jira noocyo cusub oo ku soo biiray tartanka suuqa smartwatch.Sababtoo ah marka la barbar dhigo suuqa casriga ah ee buuxa, suuqa casriga ah ee la xiran karo ayaa weli leh awood weyn.Tignoolajiyada Smartwatch-ka la xidhiidha, sidoo kale, waxa ay samaysay isbeddello waaweyn toban sano gudahood.

Tusaale ahaan u soo qaado Apple Watch Apple.
Sannadkii 2015, taxanaha 0 ee ugu horreeyay ee iibka ku socday, inkasta oo ay cabbiri karto garaaca wadnaha oo ay ku xidhi karto Wi-Fi, waxay si firfircoon ugu tiirsan tahay taleefanka.Waxay ahayd kaliya sanadaha soo socda in GPS-ka madax-bannaan, dabaasha biyaha aan biyaha lahayn, tababarka neefsashada, ECG, cabbirka oksijiinta dhiigga, duubista hurdada, dareenka heerkulka jidhka iyo hawlaha kale ee ciyaaraha iyo kormeerka caafimaadka ayaa lagu daray oo si tartiib tartiib ah u madax-bannaanaaday telefoonka.
Sannadihii u dambeeyay, iyada oo la soo bandhigay gargaarka degdegga ah ee SOS iyo ogaanshaha shilalka baabuurta, hawlaha fasalka badbaadadu waxay u badan tahay inay noqdaan isbeddel weyn oo mustaqbalka ah ee casriyeynta smartwatch.
Waxa xiiso leh, markii jiilkii ugu horreeyay ee saacadda Apple la soo bandhigay, Apple waxay soo saartay Apple Watch Edition oo qiimihiisu ka badan yahay $12,000, iyadoo doonaysay inay ka dhigto alaab qaali ah oo la mid ah saacadaha dhaqanka.Taxanaha Daabacaadda waa la joojiyay sanadka soo socda.

Waa maxay saacadaha smart ay dadku iibsanayaan?
Marka la eego iibka oo keliya, Apple iyo Huawei ayaa hadda ah khaladka ugu sarreeya suuqa smartwatch ee dadka waaweyn ee gudaha, iibkooda Tmall wuxuu ka badan yahay 10 jeer Xiaomi iyo OPPO, kuwaas oo ku jira kaalmaha saddexaad iyo afaraad.Xiaomi iyo OPPO waxay ka maqan yihiin wacyigelin dheeri ah sababtoo ah gelitaankoodii soo daahay (waxay bilaabeen saacadahoodii ugu horreeyay ee smart 2019 iyo 2020 siday u kala horreeyaan), taas oo saameynaysa iibka ilaa xad.
Xiaomi dhab ahaantii waa mid ka mid ah noocyada hormuudka ah ee qaybta la gashan karo, iyada oo sii deynaysa jijintii ugu horeysay ee Xiaomi horaantii 2014. Sida laga soo xigtay Shirkadda Xogta Caalamiga ah (IDC), Xiaomi waxay gaartay 100 milyan oo qalab ah oo la xiran karo 2019 oo keliya, iyada oo curcurka la xiran karo - oo ah jijin Xiaomi - qaadashada credit.Laakiin Xiaomi waxa ay diiradda saartay jijinta, kaliya waxa ay ku maalgelisay Huami Technology (sameeyaha maanta Amazfit) ee 2014, mana soo saarin summada smartwatch oo si buuxda u leh Xiaomi.Waxay ahayd sannadihii ugu dambeeyay markii hoos u dhaca iibinta jijimooyinka casriga ah ay ku qasabtay Xiaomi inay ku biirto tartanka suuqa smartwatch.
Suuqa smartwatch-ka ee hadda aad ayuu uga xulan yahay talefannada gacanta, laakiin tartanka kala duwan ee u dhexeeya noocyada kala duwan ayaa weli si xawli ah u socda.

Shanta nooc ee saacadaha smartwatch ee ugu iibka badan ayaa hadda ku hoos jira khadad wax soo saar oo kala duwan, iyaga oo bartilmaameedsanaya baahiyaha dad kala duwan.Tusaale ahaan Apple u soo qaado, Apple Watch cusub ee la sii daayay bishii Sebtembar ee sanadkan waxa uu leeyahay saddex taxane: SE (qaabka kharash-ku-ool ah), S8 (heer-ku-salaysan), iyo Ultra (xirfadle dibadda ah).
Laakiin calaamad kastaa waxay leedahay faa'iido tartan oo kala duwan.Tusaale ahaan, sanadkan Apple wuxuu isku dayay inuu galo goobta saacadaha xirfadlayaasha dibadda ee Ultra, laakiin si fiican uma helin dad badan.Sababtoo ah Garmin, oo ah calaamad ku bilaabatay GPS, ayaa faa'iido dabiici ah u leh qaybtan.
Garmin's smartwatch wuxuu leeyahay astaamo isboorti oo heer-xirfadeed ah sida ku dallaca qorraxda, meelaynta saxda ah ee saxda ah, iftiinka sare ee iftiinka LED, la qabsiga kulaylka iyo la qabsiga joogga.Marka la barbardhigo, Apple Watch, oo wali u baahan in lagu dalaco hal mar maalintii iyo badh xitaa ka dib casriyeynta (Batari Ultra wuxuu soconayaa 36 saacadood), aad ayuu u badan yahay "digaag".
Waayo-aragnimada nolosha batteriga "hal maalin hal lacag ah" ee Apple Watch ayaa la dhaliilay muddo dheer.Noocyada gudaha, hadday yihiin Huawei, OPPO ama Xiaomi, ayaa aad uga sarreeya Apple arrintan.Isticmaalka caadiga ah, nolosha batteriga Huawei GT3 waa 14 maalmood, Xiaomi Watch S1 waa 12 maalmood, iyo OPPO Watch 3 waxay gaari kartaa 10 maalmood.Marka la barbardhigo Huawei, OPPO iyo Xiaomi waa kuwo la awoodi karo.
In kasta oo mugga suuqa daawashada carruurtu uu ka yar yahay marka loo eego saacadaha dadka waaweyn, waxa ay sidoo kale ku jirtaa qayb wax ku ool ah oo ka mid ah saamiga suuqa.Marka loo eego xogta warshadaha IDC, shixnadda saacadaha carruurta ee smartwatches ee Shiinaha waxay noqon doontaa ilaa 15.82 milyan oo xabbo sanadka 2020, taasoo ka dhigan 38.10% wadarta suuqa suuqyada smartwatches.
Waqtigan xaadirka ah, summada-hoosaadka BBK ee Little Genius ayaa ku jirta booska ugu horreeya ee warshadaha sababta oo ah soo gelitaankeedii hore, iyo wadarta iibkeeda Tmall ayaa ka badan labanlaab kan Huawei, kaasoo ku jira kaalinta labaad.Marka loo eego xogta la filayo, Little Genius wuxuu hadda ku xisaabtamaa in ka badan 30% saamiga saacadaha smartwatch ee carruurta, taas oo u dhiganta saamiga suuqa Apple ee smartwatches dadka waaweyn.

Maxay dadku u iibsadaan saacadaha smart?
Duubista ciyaaraha ayaa ah sababta ugu muhiimsan ee macaamiishu u iibsadaan saacadaha smartwatches, iyadoo 67.9% isticmaalayaasha sahankan la sameeyay ay muujinayaan baahidan.Duubista hurdada, la socodka caafimaadka, iyo meelaynta GPS-ka ayaa sidoo kale ah dhammaan ujeedooyinka ay in ka badan kala badh macaamiisha u iibsadaan saacadaha smart.

Xiaoming (magac), oo iibsatay Apple Watch Series 7 lix bilood ka hor, waxay heshay saacada smartwatch ujeeddada maalinlaha ah ee lagula soconayo xaaladdeeda caafimaad iyo kor u qaadida jimicsi wanaagsan.Lix bilood ka dib, waxay dareemeysaa in caadooyinkeeda maalinlaha ah ay runtii isbedeleen.
"Wax kasta waan sameyn karaa si aan u xiro wareegga (tusmada caafimaadka), in badan ayaan istaagi doonaa oo aan socon doonaa nolol maalmeedkayga, hadda waxaan ka bixi doonaa tareenada dhulka hoostiisa mara hal joogsi hore marka aan guriga tago, sidaas darteed waxaan socon doonaa 1.5 kiilomitir in ka badan sida caadiga ah oo isticmaal qiyaastii 80 kalori oo dheeraad ah."
Dhab ahaantii, "caafimaadka", "meelaynta" iyo "ciyaaraha" runtii waa hawlaha ugu badan ee ay isticmaalaan isticmaalayaasha smartwatch.61.1% jawaab bixiyaasha ayaa sheegay in ay inta badan isticmaalaan shaqada la socodka caafimaadka ee saacada, halka in ka badan kala badh ay sheegeen in ay inta badan isticmaalaan meelaynta GPS-ka iyo hawlaha duubista ciyaaraha.
Hawlaha ay samayn karaan casriga laftiisa, sida "telefoonka", "WeChat" iyo "fariinta", waa kuwo aad u yar oo ay isticmaalaan saacadaha smart: kaliya 32.1%, 25.6%, 25.6% iyo 25.5% siday u kala horreeyaan.32.1%, 25.6%, iyo 10.10% jawaab bixiyaasha ayaa sheegay in ay inta badan ku isticmaali doonaan hawlahan saacadahooda smartwatches.
Dhanka Xiaohongshu, marka laga reebo talooyinka summada iyo dib u eegista, isticmaalka shaqeynta iyo naqshadeynta muuqaalka ayaa ah dhinacyada ugu badan ee looga hadlay qoraallada smartwatch-ka la xiriira.

Baahida dadka ee qiimaha wajiga ee saacada smart waa mid aan ka yarayn raadinta adeegsigeeda shaqayneed.Ka dib oo dhan, nuxurka qalabka casriga ah ee la gashan karo waa in lagu "xiro" jirka oo ay noqdaan qayb ka mid ah sawirka shakhsi ahaaneed.Sidaa darteed, dooda ku saabsan saacadaha smart, tilmaame sida "wanaagsan", "cute", "horumarsan" iyo "jilicsan" ayaa inta badan loo isticmaalaa in lagu qeexo dharka.Sifooyinka inta badan loo isticmaalo in lagu qeexo dharka ayaa sidoo kale soo noqnoqda.
Marka la eego isticmaalka shaqada, marka laga reebo ciyaaraha iyo caafimaadka, "barashada," "lacag bixinta," "bulshada," iyo "ciyaaraha" sidoo kale waa kuwan shaqooyinka ay dadku fiiro gaar ah u yeelan doonaan marka ay dooranayaan smartwatch.
Xiao Ming, oo ah isticmaale cusub oo smartwatch ah, ayaa sheegay in uu inta badan isticmaalo Apple Watch si uu "ula tartamo dadka kale oo uu ugu daro saaxiibo" si uu naftiisa ugu dhiirigeliyo inuu ku dhego ciyaaraha oo uu ilaaliyo xogta jidhka ee caafimaadka leh ee qaabka isdhexgalka bulshada.
Marka laga soo tago hawlahan la taaban karo, smartwatches waxa kale oo ay leeyihiin xirfado yar yar oo yaab leh oo u muuqda kuwo aan faa'iido lahayn kuwaas oo ay raadiyaan dhalinyarada qaarkood.
Iyada oo calaamaduhu ay sii wadaan inay kordhiyaan aagga garaacista sannadihii u dambeeyay (Apple Watch waxay ka soo baxday kala duwanaanshiyaha 38mm ee jiilkii hore ilaa garaaca 49mm ee taxanaha cusub ee Ultra ee sanadkan, oo ku sii fidaya ku dhawaad ​​30%), astaamo badan ayaa suurtagal noqon doona.


Waqtiga boostada: Febraayo-10-2023