Guud ahaan hoos u dhaca suuqa macaamiisha ee elektiroonigga ah ee 2022, shixnadaha casriga ah ayaa dib ugu noqday heerkii dhowr sano ka hor, TWS (runtii taleefoonnada dhegaha la gashado ee wireless-ka) ayaa hoos u dhigay dabaysha mar dambe, halka saacadaha smart ay u adkeysanayeen hirarka qabow ee warshadaha.
Sida lagu sheegay warbixin cusub oo ay soo saartay shirkadda cilmi-baadhista suuqa ee Counterpoint Research, shixnadaha loo diro suuqa smartwatch-ka adduunka ayaa kor u kacay 13% sannadkiiba rubuci labaad ee 2022, iyada oo suuqa smartwatch ee Hindiya uu korayo in ka badan 300% sannad kasta si uu uga dhaafo Shiinaha. kaalinta labaad.
Sujeong Lim, oo ah agaasime ku xigeenka Counterpoint, ayaa sheegay in Huawei, Amazfit iyo noocyada kale ee waaweyn ee Shiinaha ay arkeen kobaca YoY xaddidan ama hoos u dhaca, iyo suuqa smartwatch ayaa wali ku socda wadada saxda ah ee koritaanka caafimaadka leh marka loo eego hoos u dhaca 9% ee YoY ee suuqa casriga isla muddadaas.
Marka la eego arrintan, Sun Yanbiao, oo ah agaasimaha Machadka Cilmi-baarista Warshadaha Telefoonka Gacanta ee ugu horreeya, ayaa u sheegay Shiinaha Business News in cudurka faafa ee cudurka sambabada ee cusub uu horseeday macaamiisha inay xoojiyaan xaaladooda caafimaad (sida la socodka ogsijiinta dhiigga iyo heerkulka jirka), iyo smartwatch-ka caalamiga ah. suuqa ayaa laga yaabaa inuu qarxo qeybta hore ee sanadka soo socda.Steven Waltzer, oo ah falanqeeyaha sare ee warshadaha ee adeegyada istaraatiijiyadda wireless-ka caalamiga ah ee shirkadda cilmi-baarista suuqa ee Strategy Analytics, ayaa yiri, "Suuqa smartwatch ee Shiinaha waa mid aad u kala qaybsan oo ku saleysan xaaladaha codsiyada, iyo marka lagu daro ciyaartoyda madaxa sida Genius, Huawei iyo Huami, OPPO, Vivo, realme, oneplus iyo noocyada kale ee caanka ah ee Shiinaha ee casriga ah ayaa sidoo kale soo gelaya wareegga smartwatch, halka kuwa yaryar iyo kuwa dhexdhexaadka ah ee summada smartwatch ay sidoo kale u gogol xaadhayaan suuqan dabada dheer, kaas oo sidoo kale leh astaamo la socodka caafimaadka oo ka yar. qaali ah."
"Dagaalka Cududda"
Khabiirka dhijitaalka ah iyo dib u eegistiisa Liao Zihan waxa uu bilaabay xidhashada saacadaha smart 2016, laga bilaabo Apple Watch bilawgii ilaa hadda Huawei Watch, inta lagu guda jiro taas oo uu si dhib leh uga tagay smartwatch on gacantiisa.Waxa isaga la yaabay waxa ay ahayd in dadka qaar ay su’aal ka keeneen dalabka been abuurka ah ee saacadaha smart, iyaga oo ku majaajilooday sida “gacnado caqli badan”.
"Mid waa in la ciyaaro doorka ogeysiinta macluumaadka, midda kalena waa in la hagaajiyo la'aanta la socodka jirka ee telefoonada gacanta."Liao Zihan wuxuu sheegay in kuwa xiiseeya isboortiga ee doonaya inay ogaadaan xaaladdooda caafimaad ay yihiin bartilmaameedka dhabta ah ee isticmaala saacadaha smart.Xogta laxiriirta ee Ai Media Consulting waxay muujineysaa in ka mid ah shaqooyinka badan ee saacadaha smart, la socodka xogta caafimaadku waa shaqada ugu badan ee ay adeegsadaan isticmaaleyaasha la sahamiyey, oo lagu xisaabtamayo 61.1%, oo ay ku xigto meelaynta GPS (55.7%) iyo shaqada duubista ciyaaraha (54.7% ).
Fikirka Liao Zihan, saacadaha smart waxaa inta badan loo qaybiyaa saddex qaybood: mid waa saacadaha carruurta, sida Xiaogi, 360, iwm, kuwaas oo diiradda saaraya badbaadada iyo la dhexgalka dadka aan qaangaarka ahayn;Mid ka mid ah waa saacado caqli-gal ah sida Jiaming, Amazfit iyo Keep, kuwaas oo qaada dariiqa ciyaaraha dibadda ee xad-dhaafka ah waxayna ku jihaysan yihiin dadka xirfadlayaasha ah aadna qaali u ah;iyo mid ka mid ah saacadaha smart oo ay bilaabeen shirkadaha soo saara talefannada casriga ah, kuwaas oo loo tixgeliyo inay yihiin telefoonnada gacanta The complementary of smart phones.
2014, Apple ayaa sii daayay jiilkii ugu horreeyay ee Apple Watch, kaas oo dhigay wareeg cusub oo ah "dagaal gacanta".Kadibna soosaarayaasha taleefannada gacanta ee gudaha ayaa raacay, Huawei ayaa siidaayay smartwatch-kii ugu horreeyay ee Huawei Watch sanadkii 2015, Xiaomi, oo ka soo gashay aaladaha la xidhi karo ee jijin smart, ayaa si rasmi ah u soo galay smartwatch-ka 2019, halka OPPO iyo Vivo ay ciyaarta soo galeen wax daahsan, iyaga oo sii daayay alaabada smartwatch ee la xidhiidha. sanadka 2020.
Xogta la xidhiidha Counterpoint waxay muujinaysaa in Apple, Samsung, Huawei iyo Xiaomi kuwan soo saarayaasha taleefannada gacanta ay galeen liiska 8 ee ugu sarreeya ee shixnadaha suuqyada smartwatch ee caalamiga ah rubuci labaad ee 2022. Si kastaba ha ahaatee, inkasta oo soo-saarayaasha taleefannada gacanta ee Android ay soo galeen suuqa, Liao Zihan ayaa aaminsan in Waxaa laga yaabaa inay isha ku hayaan Apple bilawga si ay u sameeyaan saacadaha smart.
Guud ahaan, qaybta smartwatch, soosaarayaasha Android waxay sameeyeen horumaro dhanka caafimaadka iyo kala duwan si ay isaga soocaan Apple, laakiin mid kastaa wuxuu leeyahay faham ka duwan kan smartwatches."Huawei waxa ay dhigaysaa la socodka caafimaadka meesha ugu horeysa, waxa kale oo jira Huawei Health Lab gaar ah, oo xoogga saaraysa baaxadda iyo shaqada la socodka caafimaadka; Fikradda OPPO waa in saacaddu ay tahay inay sameyso si la mid ah hawlgalka telefoonka gacanta, taas oo ah, waxaad heli kartaa Khibrada taleefanka gacanta ee saacadda; Kobcinta saacadda Xiaomi waa mid gaabis ah, muuqaalkuna si fiican ayuu u socdaa, in badan oo ka mid ah shaqada giraanta gacanta ayaa lagu beeray saacadda.” Liao Zihan ayaa yidhi.
Si kastaba ha ahaatee, Steven Waltzer ayaa sheegay in siideynta moodooyinka cusub, sifooyinka wanaagsan iyo qiimaha wanaagsan ay yihiin darawalada kobaca ee kaxeeya suuqa smartwatch, laakiin OPPO, Vivo, realme, oneplus, kuwaas oo soo daahay, wali waxay u baahan yihiin inay ku qaataan tamar badan haddii waxay rabaan inay ka helaan qayb suuqa ka mid ah madaxda ciyaartoyda.
Qiimaha halbeegga hoos u dhaca ayaa keenay dillaaca?
Marka la eego suuqyada kala duwan ee gobolka, xogta Counterpoint waxay muujinaysaa in suuqa smartwatch ee Shiinaha uu hoos u dhacay rubuci labaad ee sanadkan, uuna ka sarre maray suuqyada Hindiya, isagoo galay kaalinta saddexaad, halka dadka isticmaala Maraykanka ay yihiin kuwa ugu badan ee iibsada suuqa smartwatch.Waxaa xusid mudan in suuqa smartwatch-ka ee Hindiya uu dab ka kacayo, iyadoo uu kor u kacay in ka badan 300%.
"Inta lagu guda jiro rubuci, 30 boqolkiiba moodooyinka lagu soo raray suuqa Hindiya waxay ka hooseeyeen $50."Sujeong Lim waxa uu yidhi, "Suuqyada waaweyn ee maxaliga ahi waxa ay soo saareen moodooyin kharash-ku-ool ah, iyaga oo hoos u dhigaya caqabadaha gelitaanka macaamiisha."Marka la eego arrintan, Sun Yanbiao ayaa sidoo kale sheegay in suuqa smartwatch ee Hindiya uu si xawli ah u korayo ma aha oo kaliya sababtoo ah saldhigeeda hore ee yar, laakiin sidoo kale sababtoo ah Fire-Boltt iyo Noise noocyada maxaliga ah ayaa bilaabay garaacista Apple Watch jaban.
Marka laga hadlayo warshadaha elektiroonigga ee macaamiisha daciifka ah, Sun Yanbiao waxay rajo ka qabtaa rajada suuqa ee saacadaha smart ee u adkeystay qabowga."Tirakoobkayadu waxay muujinayaan in smartwatch-ka caalamiga ahi uu kor u kacay 10% sanadba sanadka ka dib rubuci hore ee sanadkan waxaana la filayaa inuu kordho 20% sanadka oo dhan sanadka oo dhan."Wuxuu sheegay in faafitaanka cudurka sambabada ee taajka cusub uu ka dhigayo macaamiisha inay fiiro gaar ah u yeeshaan caafimaadka, suuqa saacadaha smart ee caalamiga ah wuxuu yeelan doonaa daaqad dillaaca qeybta hore ee sanadka soo socda.
Iyo qaar ka mid ah isbeddelada ku yimid dukaamada elektiroonigga ah ee Huaqiang North, waxay sii xoojiyeen kalsoonida Sun Yanbiao ee mala-awaalkan."Boqolkiiba dukaamada lagu iibiyo saacadaha smart ee suuqa Huaqiang North 2020 waxay ahaayeen ilaa 10%, waxayna gaadhay 20% qaybtii hore ee sanadkan."Waxa uu aaminsan yahay in la mid ah qalabyada la xidhi karo, dardargelinta horumarinta saacadaha smart waxaa loo gudbin karaa TWS, suuqa TWS ee wakhtiga ugu kulul, Huaqiang North waxay leedahay 30% ilaa 40% dukaamada ku hawlan ganacsiga TWS.
Fikradda Sun Yanbiao, faafinta dheeraadka ah ee saacadaha smart dual-mode ayaa sabab muhiim ah u ah qaraxa saacadaha smart sanadkan.Waxa loogu yeero dual-mode waxaa loola jeedaa saacadda smart waxaa lagu xiri karaa taleefanka gacanta iyada oo loo marayo Bluetooth, laakiin sidoo kale waxay gaari kartaa hawlo isgaarsiineed oo madax-bannaan sida wicitaanka eSIM-ka, sida habeenkii adigoon xiran taleefanka gacanta, iyo xirashada smart watch way wici kartaa oo la sheekaysan kartaa WeChat.
Waa in la ogaadaa in eSIM uu ku dhex jiro SIM-kaadhka, iyo kaarka eSIM-ku uu ku xidhan yahay SIM-kaarka.Marka la barbar dhigo SIM-ka caadiga ah ee lagu isticmaalo talefannada gacanta, eSIM kaarku waxa uu ku dhejiyaa SIM-ka chip-ka, markaa marka isticmaalayaashu isticmaalaan aaladaha casriga ah ee eSIM kaarka, waxay u baahan yihiin oo keliya inay adeegga internetka ka furaan oo ay soo dejiyaan macluumaadka lambarka eSIM kaarka, iyo markaa aaladaha casriga ah waxay yeelan karaan shaqo isgaarsiineed oo madax banaan sida taleefannada gacanta.
Sida laga soo xigtay Sun Yanbiao, wada noolaanshaha laba-qaab ee kaadhka eSIM iyo wicida Bluetooth waa awooda ugu weyn ee saacada smart mustaqbalka.Kaarka eSIM-ka ee madaxa banaan iyo nidaamka OS gaar ah ayaa ka dhigaya saacadda smart-ka ah in aysan mar dambe noqon "toos" digaag iyo feeraha, iyo saacadda smart waxay leedahay fursado badan oo horumarineed.
Iyada oo qaan-gaarnimada tignoolajiyada, soosaarayaal badan oo badan ayaa isku dayaya inay ogaadaan shaqada wicitaanka ee saacadaha smart.Bishii Meey ee sanadkan, GateKeeper waxa ay daah-furtay saacada call 4G ee Tic Watch oo ku kacaysa kun dollar, taas oo taageerta eSIM one dual terminal isgaadhsiin madax-banaan, oo kaligeed isticmaali karta saacada si ay u hesho oo u samayso wicitaano, una hubiso oo ka hesho macluumaadka QQ, Fishu iyo ciddida. si madax bannaan.
"Waqtigan xaadirka ah, soosaarayaasha sida Zhongke Lanxun, Jieli iyo Ruiyu waxay ku siin karaan chips-ka loo baahan yahay saacadaha smart dual-mode, iyo kuwa sare weli waxay u baahan yihiin Qualcomm, MediaTek, iwm. caan noqo rubuci afraad ee sanadkan, qiimuhuna wuxuu hoos ugu dhici doonaa 500 yuan."Sun Yanbiao ayaa yidhi.
Steven Waltzer ayaa sidoo kale aaminsan in qiimaha guud ee saacadaha smartwatches ee Shiinaha uu hoos u dhici doono mustaqbalka."Qiimaha guud ee saacadaha smartwatches ee Shiinaha ayaa 15-20% ka hooseeya wadamada kale ee kobaca sare leh, dhab ahaantiina wax yar ayuu ka hooseeyaa celceliska caalamiga ah marka loo eego suuqa guud ee smartwatch. Sida shixnaduhu koraan, waxaan filaynaa in qiimaha jumlada smartwatch uu hoos u dhaco. 8% inta u dhaxaysa 2022 iyo 2027."
Waqtiga boostada: Jan-11-2023
